Spa Industry Survival Guide

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Ivy Loung, MD, Vantage BDIMG_6445-1024x682Creating and upholding the ultimate customer service experience requires diligence no matter how long you have worked in the salon and spa industry. It can be challenging for professionals to deliver the same high quality service time after time to clients who become regulars, and once regulars, friends. (Trust us, we know!)

Consider these survival guide dos and don’ts ...

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Renee Gorelik breaks typecast sales role

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Renee GorelikHer formal title may be sales associate, but Renee Gorelik’s role at Continuum Foot Spas is so much more. From closing deals with distributors, to getting rate quotes, building relationships in the beauty industry and yes, bringing humor to the office, Gorelik knows just how fun it can be to work for a rapidly growing, family-owned office.

Gorelik recently shared how her role has evolved since joining Continuum in May 2012. ...

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IECSC market size a perfect fit for premiere Continuum products

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For its seventh year, Continuum Pedicure Spas will be exhibiting at the International Esthetics, Cosmetics & Spa Conference (IECSC) in New York from March 9-11.

IECSC is the largest beauty show in the North East for salon professionals and salon owners. It attracts patrons from Philadelphia, Washington D.C., Toronto, Boston and New York.

The show is split between the International Beauty Show hair care and products and IECSC for skin care professionals. Continuum’s booth (No. 861) will be on ...

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Q&A: Anne Berti enjoys growing with the company

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Shipping pedicure chairs internationally is no small feat. The job requires direct communication with distributors, packaging suppliers, shipping agents and freight forwarders. Spa chairs are a delicate shipment after all, and must arrive to their destination in one piece.

Anne Berti knows this. Since joining Continuum in January 2012 to assist in accounting, her position has expanded to add shipping and logistics. Her role has developed at the same brisk pace as the company’s growth. And she couldn’t be happier.

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How To Differentiate Your Spa From The Competition

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ApplesComing into the spa industry as a business owner can have its challenges. First there is the need to have a business strategy. Are you offering something distinguished from competitors? What sets your salon and spa apart from others?

Then there is the need to keep up with evolving spa trends. New product lines, services and techniques are dime a dozen. How will you integrate fashion fads into your business without veering from ...

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How To Use Social Media To Build Your Customer Base

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There is no shortage of ways to expand your business through online marketing, but more and more spas and salons are finding success through social media to expand their client base.

Social Media ImageUsing social media doesn’t mean neglecting promotions you advertise in print. It is simply a way to establish your brand identity online, encourage your staff to become brand advocates and advertise products, news briefs, services and online promotions in ...

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Get To Know Our Team: Plant Manager, Robert Rodriguez

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When Robert Rodriguez joined Continuum Footspas, LLC. in April, Joe Galati, Co-Owner and President of Continuum, invited him to be a “fresh pair of eyes” over the manufacturing process.

Rodriguez accepted the challenge as Continuum’s new plant manager. Since then, the position is shaping up to be exactly what he was hoping for: an opportunity for growth.

Rodriguez — a Milwaukee native and former employee at a Pewaukee manufacturer — recently talked about the ...

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