How To Differentiate Your Spa From The Competition

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ApplesComing into the spa industry as a business owner can have its challenges. First there is the need to have a business strategy. Are you offering something distinguished from competitors? What sets your salon and spa apart from others?

Then there is the need to keep up with evolving spa trends. New product lines, services and techniques are dime a dozen. How will you integrate fashion fads into your business without veering from ...

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How To Use Social Media To Build Your Customer Base

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There is no shortage of ways to expand your business through online marketing, but more and more spas and salons are finding success through social media to expand their client base.

Social Media ImageUsing social media doesn’t mean neglecting promotions you advertise in print. It is simply a way to establish your brand identity online, encourage your staff to become brand advocates and advertise products, news briefs, services and online promotions in ...

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Market Your Spa to Attract Male Clients

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Look at today’s most successful spas and you will find that personal grooming, relaxation and luxury are not limited to female guests. Salon and spa services for men are the fastest growing segment in the salon industry. So how do you tap into the testosterone market and keep them coming back for more? The trick is learning how to market your spa to suit their needs. If men feel comfortable in your spa, they are more likely to become ...

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