Renee Gorelik breaks typecast sales role

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Renee GorelikHer formal title may be sales associate, but Renee Gorelik’s role at Continuum Foot Spas is so much more. From closing deals with distributors, to getting rate quotes, building relationships in the beauty industry and yes, bringing humor to the office, Gorelik knows just how fun it can be to work for a rapidly growing, family-owned office.

Gorelik recently shared how her role has evolved since joining Continuum in May 2012. ...

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IECSC market size a perfect fit for premiere Continuum products

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For its seventh year, Continuum Pedicure Spas will be exhibiting at the International Esthetics, Cosmetics & Spa Conference (IECSC) in New York from March 9-11.

IECSC is the largest beauty show in the North East for salon professionals and salon owners. It attracts patrons from Philadelphia, Washington D.C., Toronto, Boston and New York.

The show is split between the International Beauty Show hair care and products and IECSC for skin care professionals. Continuum’s booth (No. 861) will be on ...

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Continuum at spa and wellness trade shows in 2014!

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naefss-recommended0810March kicks off spa and wellness trade shows season for Continuum Pedicure Spas. Representing its vast selection of hand-crafted, high quality salon pedicure chairs, Continuum will have a presence at salon and spa trade shows all across the country. We look forward to meeting you and sharing how Continuum pedicure chairs and accessories can add value and distinction to your salon or personal business.

Here is where you can find us this ...

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Q&A: Anne Berti enjoys growing with the company

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Shipping pedicure chairs internationally is no small feat. The job requires direct communication with distributors, packaging suppliers, shipping agents and freight forwarders. Spa chairs are a delicate shipment after all, and must arrive to their destination in one piece.

Anne Berti knows this. Since joining Continuum in January 2012 to assist in accounting, her position has expanded to add shipping and logistics. Her role has developed at the same brisk pace as the company’s growth. And she couldn’t be happier.

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How To Differentiate Your Spa From The Competition

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ApplesComing into the spa industry as a business owner can have its challenges. First there is the need to have a business strategy. Are you offering something distinguished from competitors? What sets your salon and spa apart from others?

Then there is the need to keep up with evolving spa trends. New product lines, services and techniques are dime a dozen. How will you integrate fashion fads into your business without veering from ...

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How To Use Social Media To Build Your Customer Base

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There is no shortage of ways to expand your business through online marketing, but more and more spas and salons are finding success through social media to expand their client base.

Social Media ImageUsing social media doesn’t mean neglecting promotions you advertise in print. It is simply a way to establish your brand identity online, encourage your staff to become brand advocates and advertise products, news briefs, services and online promotions in ...

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Market Your Spa to Attract Male Clients

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Look at today’s most successful spas and you will find that personal grooming, relaxation and luxury are not limited to female guests. Salon and spa services for men are the fastest growing segment in the salon industry. So how do you tap into the testosterone market and keep them coming back for more? The trick is learning how to market your spa to suit their needs. If men feel comfortable in your spa, they are more likely to become ...

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Get To Know Our Team: Plant Manager, Robert Rodriguez

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When Robert Rodriguez joined Continuum Footspas, LLC. in April, Joe Galati, Co-Owner and President of Continuum, invited him to be a “fresh pair of eyes” over the manufacturing process.

Rodriguez accepted the challenge as Continuum’s new plant manager. Since then, the position is shaping up to be exactly what he was hoping for: an opportunity for growth.

Rodriguez — a Milwaukee native and former employee at a Pewaukee manufacturer — recently talked about the ...

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Sizzling Summer Nail Colors Really Pop

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Nails are demanding attention as colors are taking an adventurous step away from last year’s runway of nudes and naturals. Now, it’s all about making the color pop!

We’re seeing:

• Clementine orange: the kind that doesn’t wash out your skin tone and looks flattering on everyone. This color looks best when three coats of nail color are applied. No time? Rock that color with a carefree gel manicure.
• Create a bold new look for your cream-colored French manicure by ...

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Add Summer Pedicure Services to Your Salon Menu

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pedicureYour client’s feet have been tucked away inside socks, shoes and boots for months and it’s time for them to come out and play. A customer may pass up a pedicure in winter but when their feet are on display it’s your professional responsibility to remind them to get those tootsies into shape. Are you prepared to give their feet a summer time treat? By adding targeted services to ...

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